Not every message needs a camera crew. When a product, process, or idea is hard to show with live-action footage — how software works, how a service flows step by step, how a complex product functions internally — an explainer video or animated piece usually communicates it faster and more clearly than a filmed one. If you’re comparing explainer video companies in Chennai, it helps to know what separates a strong explainer or animation piece from a generic template video.
What Is an Explainer Video, Actually?
An explainer video is a short video, usually 60-120 seconds, built to make a concept, product, or process easy to understand quickly — think app onboarding videos, SaaS product explainers, or “how it works” pieces for a service. Most explainer videos use one of a few formats: 2D motion graphics (animated shapes, icons, and text), whiteboard-style animation, character-based animation, or a mix of live action with animated overlays. The right format depends on what’s being explained — a software workflow usually suits 2D motion graphics, while a brand story might work better with character animation.
Explainer Video vs. Animation Video: Is There a Difference?
“Explainer video” describes the purpose (making something clear), while “animation” describes the technique (drawn or motion-designed visuals rather than live footage). In practice the two overlap heavily — most explainer videos are animated — but not all animation is explainer content. A brand mascot animation for social media or an animated title sequence for a film is animation work without being an explainer in the strict sense. When you’re briefing an animation video maker, it’s worth being specific about which one you actually need.
What a Good Explainer Video Company in Chennai Should Deliver
- Scripting for clarity, not just style — a tight script that explains the concept in plain language before any visuals are storyboarded.
- Storyboarding before animation begins — a visual outline of every scene so you can request changes before the expensive animation work starts.
- Motion graphics or character design matched to the brief — the visual style should fit the product and audience, not be a reused template.
- Voiceover and sound design — a clear voiceover track and supporting sound design or music, properly mixed rather than added as an afterthought.
Questions to Ask Before Hiring an Explainer Video or Animation Company
A few questions separate a studio that actually understands explainer work from one that’s mainly done live-action: Can you see storyboards or an animatic before final animation begins, so changes are cheap rather than expensive? Do they write the script themselves or only animate a script you provide? What’s the revision policy once animation is underway, since animation revisions take longer than video-editing ones? And can they show explainer or motion-graphics work in a style close to what you need, not just a generic reel?
Explainer & Animation Video at MS MediaCorp
MS MediaCorp produces explainer videos in Chennai, handling scripting, storyboarding, and motion graphics in-house alongside video editing and VFX. The team also produces corporate videos and ad films, so an explainer piece can be built consistently with a brand’s other video content.
If you’re planning an explainer or animation video project, get in touch with the MS MediaCorp team to talk through your concept, timeline, and budget.
